 |
You Want More Leads, More Sales And More Profits? The Works Package This package includes everything in the Small Business Profit System PLUS everything from the Professional Services Domination System PLUS you’ll get your own Blog, Video & Video distribution and Customer Relationship Building System. |
1. Website analysis & competitor report
We’ll give you the cold hard facts of the exact situation of your website/s and those of your competitors. Like a toddler tentatively taking it’s first steps... this too is the fundamental process you must take in order to generate sales and increase profits from your website. The competitor analysis will uncover 3 critical components...
 |
Search engine visibility... We’ll lift the hood on your website and analyse how visible your site is to the major search engines like Google, Yahoo and MSN. We’ll also show you what the major search engines think of your site (**this is very important as I explain below). |
 |
Site traffic... First we’ll give you a clear snap shot of how your website is performing to show you how many visitors you are receiving and what they do when they find your website. If you don’t have a website at the moment click here. |
 |
Competition... If your competitors are advertising online we’ll give you a thorough report showing the ads, estimated traffic per month and what you can expect to pay to get their traffic. |
2. Next... we’ll uncover your current profit leaks
A huge percentage of websites are riddled with profit leaks... is yours one of them? Is your website converting visitors into leads or sales? Does your website create a buying environment or does it turn visitors away? Every website needs a purpose and an effective strategy to be profitable. We’ll identify any obvious profit leaks and give you tips on how to fix them. They're very easy to fix - when you know what to look for...
3. Keyword analysis
By profiling your customers, your business and your market we’ll forensically reveal to you the exact words that your customers are using to shop for your products and services, but are currently spending their money with your competitor (sorry). Here’s the beauty of keyword analysis and testing... no more guess work... no more giving it your best shot. Keyword analysis is an exact science that reveals the exact words that your customers are using every day...
4. Directory Listings
There’s hundreds of online directories — both horizontal and vertical directories. We’ll list your website with the directories that count and we’ll also get you placed on Google maps. Sometimes it’s weeks before you’re accepted onto a directory. We use a fully automated system to fast-forward this process and get you listed within hours...
5. We’ll launch a Comprehensive PPC (pay-per-click) Campaign Across Google, Yahoo and MSN-
- Multiply your exposure across the major search engines – There’s no doubt that Google is the search engine leader but there’s an enormous amount of traffic available for your website on Yahoo and MSN. We’ve had considerable success with Yahoo (and they are the number 1 website on the internet). Essentially by doubling your exposure on the internet you’ll be doubling the amount of business your website brings you.
- Keyword research & targeting — the internet revolves around keywords. Essentially keywords are like lottery tickets because when you match the right keyword to the right offer it can be like winning the lottery. We’ll find you as many keywords as you need to ensure you have a profitable campaign delivering you a constant stream of customers to your door (your online door).
- Ad copy writing — again, maximising your key words and using all the tricks of successful copy writing designed to get genuine buyers to “click” your ad.
- Split testing of ads — drilling down to understand the exact words that work with each of your market segments. Plus, we’ll test them to maximise results.
- Conversion tracking — We’ll boost your conversion rate by measuring the effectiveness of online activity including: understanding which search engine is doing the most work in ‘referring’ visitors to your website, the effectiveness of directing visitors to another page (within your website), completion of an order page or the signing-up for a newsletter etc.
- Account optimisation — we’ll ensure your account is geared for optimal performance—from structuring your account to editing keywords and targeted ad text. **The coolest part is, Google rewards good advertisers by offering them cheaper ad costs. We’ll work to drive your ad cost down while driving your response rates up.
- Monthly reports — Have you placed a newspaper ad to discover that you had no idea if it was the headline OR the call-to-cation (the offer) that generated the incoming enquiries? Online marketing is completely different... you can eliminate guess-work forever! This forensic approach to marketing will transform your website statistics into action–strategies. Each month you’ll get a completely transparent summary of visitors to your site, the cost to get each visitor to your site and the visitor value to your site. When you know and understand these numbers combined with constant testing and tweaking you can’t not have a profitable campaign.
6. You’ll be the local go-to business…
Statistics show that 80% of website users never look past the first page of search engine results. That means that if you’re not on the first page you’re missing out on a lot of business.
Although we can’t control or guarantee the actual position or the amount of listings on Google front page many of our clients have been pleased with having multiple front page positions. As one of our clients put it “it’s like having a team of people crossing out all of the competitors ads in the yellow pages with a big black pen”.
How it works is easy. It’s based on the theory “If you say it, it may be true but if lots of people say it, it must be true”. The same goes for the internet and although the Google algorithm is more secret than the Coca-Cola recipe we know from experience that if lots of other websites talk about you you’ll figure prominently in the search engines like Google. That’s what we do, we get lots of other websites talking about you.
Our team will go to work doing lots of internet techie stuff to establish you as the go-to business in your area. That involves our team writing about your business, your services and placing it on numerous websites on the internet.
Confused? Don’t be because we’ve been doing it for ourselves for years and have coordinated projects worth hundreds of thousands of dollars for clients.
This is a very time consuming process for us but the results for you make it more than worthwhile.
7. We’ll Get You Even More Exposure For Your Business by Leveraging The Power of Video Marketing
Everyone has heard the story about how Google bought YouTube.com for a gazillion dollars. The Google people are very savvy and it was a good investment because people are spending more time watching video on the internet. If Google own the site they can display more ads and make more money…makes sense right?
Well there’s an upside for people like you and me to leverage the power of video marketing for our own advantage.
Video on the internet is HOT right now. Videos are being displayed on the front page of search results because they’re usually good relevant content…or at least that’s how the search engines like Google see it. We’ll leverage the power of video marketing for you each month by creating a “direct marketing” style video and syndicating it across the internet. What that means for you is every month you’ll get lots of free traffic to your website that will more than likely turn into lots of free customers.
8. Get Your Own Fully Optimized Blog and We Do All of The Writing!
Blogs are fantastic for several reasons. The first is they are search engine friendly. If you have a well written blog containing relevant search terms for your business your blog will show up in the search results which means free traffic.
The second reason blogs are great is that it allows dialogue between you and visitors to your blog which builds rapport. And the third most important reason is, blogs help position you and your business as the expert in your field.
The only downside to blogs is you need to continually feed them with well written relevant content which takes a bit of time to create. Our professional copywriters will take care of that for you too, allowing you to focus on converting the leads that the “Works Package” will bring you.
9. Automated Customer Follow Up System To Build Strong Relationships With Customers Even If They’re Not Ready To Buy
As you’d know keeping in touch with customers is vital for repeat business. It’s also a great idea to be in contact with potential customers so that when they are ready to buy there’s a good chance they’ll buy from you. We’ll set you up with an automated system for keeping in touch with customers through your website 24/7/365.
Here’s how it works. When someone visits your website and requests information they usually need to give you their email address so that you can send them the information. If you’re already familiar with emails and automated responses please bear with me…I’ll be brief. When you have someone’s email and they allow you to send them information you can send them a series of automated follow up messages. These follow up messages not only help build rapport with customers they also position you as the go-to business when they are ready to buy.
But the secret to having a quality follow up system is the quality of the writing. Well written messages get people to take action. Not only will you get professionally written follow up messages but you will also get a solid strategy for delivering the messages so that they will be read. The best thing is you won’t have to lift a finger because everything is taken care of for you!
Limited Opportunities
If you haven’t worked it out by now “The Works Package” has been designed to bring you oodles of new business and to well and truly position your business as the local authority for whatever it is you do. The works package isn’t for everybody and not everybody who applies for the “Works Package” gets accepted. For quality purposes we limit the amount of new “Works Package” clients we take on each month and we’ll never accept two companies with similar services in the same area.
To find out more about the “Works Package” or to see if you qualify call on +61 7 3353 8348 or click here to email us. We’ll be in touch within 24 business hours.
|
|
