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You Want More Leads, More Sales And More Profits? Small Business Profit System Perfect for the small business owner suffering from lazy website-itus... this package will generate very real results for you. It’s the basic recipe of success for all money-generating websites. This package 5–step action-plan to success. |
1. Website analysis & competitor report
We’ll give you the cold hard facts of the exact situation of your website/s and those of your competitors. Like a toddler tentatively taking it’s first steps... this too is the fundamental process you must take in order to generate sales and increase profits from your website. The competitor analysis will uncover 3 critical components...
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Search engine visibility... We’ll lift the hood on your website and analyse how visible your site is to the major search engines like Google, Yahoo and MSN. We’ll also show you what the major search engines think of your site (**this is very important as I explain below). |
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Site traffic... First we’ll give you a clear snap shot of how your website is performing to show you how many visitors you are receiving and what they do when they find your website. If you don’t have a website at the moment click here. |
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Competition... If your competitors are advertising online we’ll give you a thorough report showing the ads, estimated traffic per month and what you can expect to pay to get their traffic. |
2. Next... we’ll uncover your current profit leaks
A huge percentage of websites are riddled with profit leaks... is yours one of them? Is your website converting visitors into leads or sales? Does your website create a buying environment or does it turn visitors away? Every website needs a purpose and an effective strategy to be profitable. We’ll identify any obvious profit leaks and give you tips on how to fix them. They're very easy to fix - when you know what to look for...
3. Keyword analysis
By profiling your customers, your business and your market we’ll forensically reveal to you the exact words that your customers are using to shop for your products and services, but are currently spending their money with your competitor (sorry). Here’s the beauty of keyword analysis and testing... no more guess work... no more giving it your best shot. Keyword analysis is an exact science that reveals the exact words that your customers are using every day...
4. Directory Listings
There’s hundreds of online directories — both horizontal and vertical directories. We’ll list your website with the directories that count and we’ll also get you placed on Google maps. Sometimes it’s weeks before you’re accepted onto a directory. We use a fully automated system to fast-forward this process and get you listed within hours...
5. We’ll launch a Google PPC (pay-per-click) campaign
- Keyword research & targeting — the internet revolves around keywords. Essentially keywords are like lottery tickets because when you match the right keyword to the right offer it can be like winning the lottery. We’ll find you as many keywords as you need to ensure you have a profitable campaign delivering you a constant stream of customers to your door (your online door).
- Ad copy writing — again, maximising your key words and using all the tricks of successful copy writing designed to get genuine buyers to “click” your ad.
- Split testing of ads — drilling down to understand the exact words that work with each of your market segments. Plus, we’ll test them to maximise results.
- Conversion tracking — We’ll boost your conversion rate by measuring the effectiveness of online activity including: understanding which search engine is doing the most work in ‘referring’ visitors to your website, the effectiveness of directing visitors to another page (within your website), completion of an order page or the signing-up for a newsletter etc.
- Account optimisation — we’ll ensure your account is geared for optimal performance—from structuring your account to editing keywords and targeted ad text. **The coolest part is, Google rewards good advertisers by offering them cheaper ad costs. We’ll work to drive your ad cost down while driving your response rates up.
- Monthly reports — Have you placed a newspaper ad to discover that you had no idea if it was the headline OR the call-to-cation (the offer) that generated the incoming enquiries? Online marketing is completely different... you can eliminate guess-work forever! This forensic approach to marketing will transform your website statistics into action–strategies. Each month you’ll get a completely transparent summary of visitors to your site, the cost to get each visitor to your site and the visitor value to your site. When you know and understand these numbers combined with constant testing and tweaking you can’t not have a profitable campaign.
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