 |
You Want More Leads, More Sales And More Profits? Professional Services Domination System This package includes everything in the Small Business Profit System PLUS you’ll dominate the search engines in your local market... it’s a whopping 6 step action plan. |
1. Website analysis & competitor report
We’ll give you the cold hard facts of the exact situation of your website/s and those of your competitors. Like a toddler tentatively taking it’s first steps... this too is the fundamental process you must take in order to generate sales and increase profits from your website. The competitor analysis will uncover 3 critical components...
 |
Search engine visibility... We’ll lift the hood on your website and analyse how visible your site is to the major search engines like Google, Yahoo and MSN. We’ll also show you what the major search engines think of your site (**this is very important as I explain below). |
 |
Site traffic... First we’ll give you a clear snap shot of how your website is performing to show you how many visitors you are receiving and what they do when they find your website. If you don’t have a website at the moment click here. |
 |
Competition... If your competitors are advertising online we’ll give you a thorough report showing the ads, estimated traffic per month and what you can expect to pay to get their traffic. |
2. Next... we’ll uncover your current profit leaks
A huge percentage of websites are riddled with profit leaks... is yours one of them? Is your website converting visitors into leads or sales? Does your website create a buying environment or does it turn visitors away? Every website needs a purpose and an effective strategy to be profitable. We’ll identify any obvious profit leaks and give you tips on how to fix them. They're very easy to fix - when you know what to look for...
3. Keyword analysis
By profiling your customers, your business and your market we’ll forensically reveal to you the exact words that your customers are using to shop for your products and services, but are currently spending their money with your competitor (sorry). Here’s the beauty of keyword analysis and testing... no more guess work... no more giving it your best shot. Keyword analysis is an exact science that reveals the exact words that your customers are using every day...
4. Directory Listings
There’s hundreds of online directories — both horizontal and vertical directories. We’ll list your website with the directories that count and we’ll also get you placed on Google maps. Sometimes it’s weeks before you’re accepted onto a directory. We use a fully automated system to fast-forward this process and get you listed within hours...
5. We’ll launch a Google PPC (pay-per-click) campaign
- Keyword research & targeting — the internet revolves around keywords. Essentially keywords are like lottery tickets because when you match the right keyword to the right offer it can be like winning the lottery. We’ll find you as many keywords as you need to ensure you have a profitable campaign delivering you a constant stream of customers to your door (your online door).
- Ad copy writing — again, maximising your key words and using all the tricks of successful copy writing designed to get genuine buyers to “click” your ad.
- Split testing of ads — drilling down to understand the exact words that work with each of your market segments. Plus, we’ll test them to maximise results.
- Conversion tracking — We’ll boost your conversion rate by measuring the effectiveness of online activity including: understanding which search engine is doing the most work in ‘referring’ visitors to your website, the effectiveness of directing visitors to another page (within your website), completion of an order page or the signing-up for a newsletter etc.
- Account optimisation — we’ll ensure your account is geared for optimal performance—from structuring your account to editing keywords and targeted ad text. **The coolest part is, Google rewards good advertisers by offering them cheaper ad costs. We’ll work to drive your ad cost down while driving your response rates up.
- Monthly reports — Have you placed a newspaper ad to discover that you had no idea if it was the headline OR the call-to-cation (the offer) that generated the incoming enquiries? Online marketing is completely different... you can eliminate guess-work forever! This forensic approach to marketing will transform your website statistics into action–strategies. Each month you’ll get a completely transparent summary of visitors to your site, the cost to get each visitor to your site and the visitor value to your site. When you know and understand these numbers combined with constant testing and tweaking you can’t not have a profitable campaign.
6. You’ll be the local go-to business…
Statistics show that 80% of website users never look past the first page of search engine results. That means that if you’re not on the first page you’re missing out on a lot of business.
Although we can’t control or guarantee the actual position or the amount of listings on Google front page many of our clients have been pleased with having multiple front page positions. As one of our clients put it “it’s like having a team of people crossing out all of the competitors ads in the yellow pages with a big black pen”.
How it works is easy. It’s based on the theory “If you say it, it may be true but if lots of people say it, it must be true”. The same goes for the internet and although the Google algorithm is more secret than the Coca-Cola recipe we know from experience that if lots of other websites talk about you you’ll figure prominently in the search engines like Google. That’s what we do, we get lots of other websites talking about you.
Our team will go to work doing lots of internet techie stuff to establish you as the go-to business in your area. That involves our team writing about your business, your services and placing it on numerous websites on the internet.
Confused? Don’t be because we’ve been doing it for ourselves for years and have coordinated projects worth hundreds of thousands of dollars for clients.
This is a very time consuming process for us but the results for you make it more than worthwhile.
If you would like to find out more about the Professional Services domination System give us a call on
+61 7 3353 8348 or click here.
Or, if you’re technically inclined give us a call and we can dazzle you with terms like social media, bookmarking, linking, pinging, SEO white hat, web 2.0, onsite and offsite optimizing or Eli Goldratt’s Theory of Constraints (TOC).
|
|
